My passion for technology began at the age of five when I first tried an Atari 2600 game console in 1985. Once you moved the joystick, blurry characters made up from fat pixels moved on the screen. Magic!

In 1989 the Internet (WWW) was invented and I enthusiastically explored my first computer, a Commodore 64. This ugly miracle box of technology quickly became the center of my life. I developed a great interest in mathematics and learned programming (C++) at the age of 14.

In 1995, Amazon and Yahoo! were launched in the USA and Internet access via AOL became popular in Germany. We surfed at a snail's pace over 28.8 kbit/s modems, which also tormented us with very annoying noises, and yet I still felt: A new age had begun. At that time I started to develop websites and gained my first experience with online marketing and the hacker scene.

In the middle of 1998 big companies like Google, Facebook, YouTube or Twitter were not yet founded and in Germany hardly anyone had a website. Instead we searched via AltaVista, stayed in touch via ICQ and prayed that Windows 98 would not crash. However, it was clear that the Internet would still grow very quickly. I really wanted to be a part of this development, but my training as a gas-water installer didn't seem to be the best way into the digital future. So I finally dropped out of training and started creating websites for others instead.

My first income allowed me to move out of my home, and at the age of 18, I started a web design company, but I soon realized that my design business did not scale. Therefore, I started to develop several of my own Internet projects and founded the BROTON GmbH. Among other things, I built a real estate portal, a business network, forums, entertainment sites or affiliate partner programs and organized the first affiliate regulars' table in Germany. So that no boredom could arise, I took over almost all tasks myself. Soon, I had skills in management, marketing, server configuration, programming, design, customer support and sales, to name a few - and the hard work paid off: The projects soon generated sales in the millions.

At that time, I learned an important founding lesson: If the market, your motivation, and your commitment are big enough, success is only a matter of time.

In 2007, a Messiah in a turtleneck sweater named Steve Jobs introduced the first iPhone and soon other big internet companies like Instagram, WhatsApp, Netflix, Uber or Airbnb emerged. At the same time, Berlin developed into the startup capital not least thanks to the Rocket Internet company, which was also founded in 2007. This rapid development did not spare my company as strong competitors arose and the digital landscape changed, whereby my projects lost in turnover.

This time taught me another important founding lesson: Digital markets change quickly and successes are temporary. So don't kick back, work hard and prepare early for change - it will come for sure.

It became clear to me that, despite my previous successes, I still had a lot to learn. With this self-awareness, I applied to various Internet companies from 2007 and worked for the next few years at AKUD & Co, myThings, Webtrekk, Zalando, KPI Wall and the affiliate network Belboon, where I was able to make a decisive contribution to the highest turnover in the company's history. However, not only the companies changed, but also the divisions. From marketing to account management, and sales to product development, I got to grips with every new task and in this way also expanded my expertise in these and many other disciplines.

In 2016, the company Oculus, which had previously been acquired by Facebook for two billion US dollars, started selling its first virtual reality glasses. This opened up the very exciting virtual reality market, in which other large companies soon invested.

I had already tried VR glasses for the first time in 1994. When I tested the VR glasses from Oculus more than two decades later, the old enthusiasm was back. It quickly became clear to me: I want to get involved in this market. Therefore, I founded the VR PRIMUS GmbH together with my business partner Benjamin Dageroth in 2016 and opened the first Virtual Reality Shop in Germany. This was a particularly exciting challenge because the market was difficult to assess, we had no experience with trading physical products or selling on marketplaces, and our budget was very limited, to top it all off.

The first months were exciting, but also hard and at first not very promising. I had to learn a lot again and implement even more and all this in the shortest time possible, because in a fast growing market you will be run over mercilessly if you don't stay at the ball with full speed and passion. So I taught myself how to set up a shop, design packaging, create product photos and instructions, organize transport, negotiate with Chinese and optimize offers on marketplaces. But the risks and efforts should be rewarded, because after six months the company generated the first significant profits.

In the meantime, VR PRIMUS GmbH, which I still manage as CEO, is one of the leading retailers of VR glasses for smartphones with customers in more than 25 countries and one of the strongest Amazon sellers worldwide (top 5 percent, as of 2018).

Thanks for your interest! So much has happened that some excerpts are still missing here. If you would like to know more or are interested in working with me, please do not hesitate to contact me.